Title
Contagious
What makes things popular? And what is it that makes online content go viral?
Why do people talk about certain products and ideas more than others? And why are some stories and rumors more infectious?
Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most Emailed List, why some products get the buzz they do, and how social influence shapes everything from the cars we buy to the clothes we wear and the names we give our children. In this book, Berger combines groundbreaking research with powerful stories and reveals the secret science behind word of mouth and social communication.
If you've ever wondered why certain stories get shared, emails get forwarded or videos go viral, Contagious explains why, and shows how to make your product or idea catch on.
'Jonah Berger knows more about what makes information go viral than anyone else in the world' - Dan Gilbert, author of Stumbling Upon Happiness
'If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy' - Chip Heath, co-author of Made to Stick
'Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too' - Charles Duhigg, author of the bestselling The Power of Habit
What makes things popular? And what is it that makes online content go viral?
Why do people talk about certain products and ideas more than others? And why are some stories and rumors more infectious?
Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most Emailed List, why some products get the buzz they do, and how social influence shapes everything from the cars we buy to the clothes we wear and the names we give our children. In this book, Berger combines groundbreaking research with powerful stories and reveals the secret science behind word of mouth and social communication.
If you've ever wondered why certain stories get shared, emails get forwarded or videos go viral, Contagious explains why, and shows how to make your product or idea catch on.
'Jonah Berger knows more about what makes information go viral than anyone else in the world' - Dan Gilbert, author of Stumbling Upon Happiness
'If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy' - Chip Heath, co-author of Made to Stick
'Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too' - Charles Duhigg, author of the bestselling The Power of Habit
Shipping & Returns
What locations do you ship to?
At the moment, we deliver throughout Kampala and surrounding areas for a flat fee of UGX 10,000. With time, we intend to expand shipping across Uganda.
How long does an order take to arrive once shipped?
All orders made are processed and shipped as soon as possible. However, for orders made before 11am, delivery will be made within 4 hours. We offer next-day deliveries for orders made after 11am. Transit time will vary from location to location. Depending on your location, you might receive your order much earlier.
We are mindful that there might be delays caused by factors beyond our control. If this is the situation, we will attempt our best efforts to deliver store-confirmed orders within 24 hours. For order-related assistance, please contact us at: orders@foldedpages.co, WhatsApp us at: +256760657028 or call on +256743913208.
Extended Delays
In some instances, the delivery time may take longer than our policy states. If this is the case, please contact us as soon as possible and we will do everything we can to help you resolve any situation that we have control over.
Returns and refunds
Once a book has been purchased and delivery has been made, a return/refund is no longer possible. Only books that have been accessed via our “pick a book, leave a book” section can be exchanged for other titles offered in this section.
Shipping & Returns
What locations do you ship to?
At the moment, we deliver throughout Kampala and surrounding areas for a flat fee of UGX 10,000. With time, we intend to expand shipping across Uganda.
How long does an order take to arrive once shipped?
All orders made are processed and shipped as soon as possible. However, for orders made before 11am, delivery will be made within 4 hours. We offer next-day deliveries for orders made after 11am. Transit time will vary from location to location. Depending on your location, you might receive your order much earlier.
We are mindful that there might be delays caused by factors beyond our control. If this is the situation, we will attempt our best efforts to deliver store-confirmed orders within 24 hours. For order-related assistance, please contact us at: orders@foldedpages.co, WhatsApp us at: +256760657028 or call on +256743913208.
Extended Delays
In some instances, the delivery time may take longer than our policy states. If this is the case, please contact us as soon as possible and we will do everything we can to help you resolve any situation that we have control over.
Returns and refunds
Once a book has been purchased and delivery has been made, a return/refund is no longer possible. Only books that have been accessed via our “pick a book, leave a book” section can be exchanged for other titles offered in this section.
Secure Payment
Currently, we accept mobile money payments (MTN and Airtel) and Cash-on-Delivery. Soon-to-come are card payments.
Our platform ensures that your payment information is processed securely. We do not store debit/credit card details nor have access to your payment information.
Secure Payment
Currently, we accept mobile money payments (MTN and Airtel) and Cash-on-Delivery. Soon-to-come are card payments.
Our platform ensures that your payment information is processed securely. We do not store debit/credit card details nor have access to your payment information.
