Made to Stick

Made to Stick

SKU: C2-25
Categories : Best Selling Titles
In Stock
Ush 71,000
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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Categories : Best Selling Titles, Business & Money, Leadership, Psychology & Self-development, Spotlight Picks
Tags : #bestseller, #business, #leadership, #management, #nonfiction

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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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In some instances, the delivery time may take longer than our policy states. If this is the case, please contact us as soon as possible and we will do everything we can to help you resolve any situation that we have control over.

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Once a book has been purchased and delivery has been made, a return/refund is no longer possible. Only books that have been accessed via our “pick a book, leave a book” section can be exchanged for other titles offered in this section.

Shipping & Returns

What locations do you ship to?
At the moment, we deliver throughout Kampala and surrounding areas for a flat fee of UGX 10,000. With time, we intend to expand shipping across Uganda.

How long does an order take to arrive once shipped?
All orders made are processed and shipped as soon as possible. However, for orders made before 11am, delivery will be made within 4 hours. We offer next-day deliveries for orders made after 11am. Transit time will vary from location to location. Depending on your location, you might receive your order much earlier.
We are mindful that there might be delays caused by factors beyond our control. If this is the situation, we will attempt our best efforts to deliver store-confirmed orders within 24 hours. For order-related assistance, please contact us at: orders@foldedpages.co, WhatsApp us at: +256760657028 or call on +256743913208.

Extended Delays
In some instances, the delivery time may take longer than our policy states. If this is the case, please contact us as soon as possible and we will do everything we can to help you resolve any situation that we have control over.

Returns and refunds
Once a book has been purchased and delivery has been made, a return/refund is no longer possible. Only books that have been accessed via our “pick a book, leave a book” section can be exchanged for other titles offered in this section.

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Secure Payment

Currently, we accept mobile money payments (MTN and Airtel) and Cash-on-Delivery. Soon-to-come are card payments.

Our platform ensures that your payment information is processed securely. We do not store debit/credit card details nor have access to your payment information.

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